Digital Marketing Manager

About the Role

We are currently recruiting for an experienced Digital Marketing Manager to bring their specialist knowledge and experience to our team.

Responsibilities:

• Use your expertise to deliver digital marketing campaigns guided by and collaborating with the buying/commercial teams. Evaluate new opportunities to deliver Andertons business objectives within the digital marketing realm
• Take ownership of our core Digital Marketing metrics – optimising and reporting across multiple channels
• Establish efficient working relationships & practices with the wider digital team (ecommerce, tech) and broader Andertons business
• Manage our PPC investment and evaluate all strategies and campaigns to ensure ROI is maximised.
• Own the Search Engine Optimisation strategy and results
• Organic and Paid Social Media campaigns
• Manage our online affiliate channel
• Maximise the relevant reach of our video content
• Measure and report on the effectiveness and results of all digital marketing channels
• Manage and mentor a small social media and email team
• Produce and manage the Marketing Calendar

About You:

• Minimum 5 years’ managerial experience in a digital marketing agency or ecommerce B2C.
• Experience of working with agencies
• Qualified to degree level/professional marketing qualifications or proven full ownership of the digital marketing function.
• Experience of working in a fast-moving environment with competing deadlines and priorities
• Ability to manage multiple tasks and projects simultaneously, prioritise effectively.
• In-depth knowledge of web analytics tools and data in a marketing context
• Previous experience of using sophisticated email/CRM software
• Being a musician with knowledge of our industry will be a distinct advantage