Video Marketing Assistant

Posted on: 23rd April 2021

Andertons now has a massive community of fans on YouTube and across the web. More than 700,000 people subscribe to our YouTube channel. An amazing opportunity has arisen for a Video Marketing Assistant to engage with this massive audience of musicians, enhancing their experience when engaging with the Andertons brand. You’ll get to be part of the team which runs one of the most popular musical instrument channels on YouTube!

If you are smart, adaptable, have strong creative writing skills, a great knowledge of the products Andertons sells and the content we make, an interest in YouTube and video marketing, and an incredible work ethic, you might well be the person we’re looking for!

Working in a fast-paced, ever-changing environment, you will be reporting to the Video Marketing Specialist, and will join our wider and growing digital team of around 20 ecommerce marketers, content specialists, designers and developers, who have decades of combined experience in ecommerce and digital. The role will be varied and you will be responsible for supporting both the growth of our YouTube channel and the growth of our fledgling video subscription platform, Andertons Extra. It’s a hugely exciting time to join the team, and a fantastic career opportunity, with the chance to grow and develop with the brand, supported by experienced digital specialists.

Key Responsibilities of the Role:

  • Preparing videos for launch on YouTube – copywriting titles, descriptions, keywords, product links
  • Producing video thumbnails & video promotional assets such as social edits
  • Cross-seeding new videos to past videos
  • Community management – engaging with our community on YouTube, maintaining Andertons tone of voice, responding to comments and questions
  • Embedding videos on Andertons website where relevant
  • Supporting the management and upkeep of content in Andertons Extra including administration of playlists and content
  • Curation of Extra content to ensure it is easy to browse and find
  • Providing marketing support to Video Marketing Specialist to drive subscriptions and retain subscribers

Required Skills & Experience:

  • Passionate musician that understands the products Andertons sells
  • Working knowledge of Photoshop and video editing tools would be an advantage
  • Experience of using website content management systems
  • Inquisitive, fast learner
  • Natural flair for the written language
  • Excellent communication and organisational skills
  • Strong administrative skills and the ability to multi-task
  • A good level of computer / digital literacy
  • Ambition to build a career in digital marketing / ecommerce

Bonus Points for:

  • Being a recent graduate – not necessarily in marketing
  • Experience of digital marketing in an ecommerce environment
  • Experience of YouTube or social media marketing
  • Understanding of brand marketing

Please note, that whilst this role is working on Andertons YouTube channel, there is not direct day to day working with our YouTube presenters and does not at this stage include video production or editing outside that which is needed in order to promote the videos on social media channels.

 

Extra Information

  • Contract Type: Full Time
  • Working Hours: 9am - 5.30pm Monday to Friday (with flexible hours)
  • Salary: Competitive
  • Job Location: Andertons Digital Office, Guildford
Apply Online Apply By Post