Video Marketing Executive

Posted on: 19th September 2018

Andertons Music Co. are seeking a Video Marketing Executive to help to co-ordinate our marketing activities for our YouTube channel of nearly half-a-million subscribers.

In this role, you will be responsible for supporting Andertons’ day-to-day video marketing activity by maximising the performance of video content. The role itself is varied and demanding and lends itself well to someone looking to build a career in media and marketing. We’re looking for a highly organised candidate with meticulous attention to detail and excellent communication skills.

You will report to the Digital Marketing Manager and full training and support will be given by the DMM and the wider marketing team.

Key Responsibilities

Below is a list of the core responsibilities for the Video Marketing Executive.

  • Video Scheduling – You’ll be responsible for managing the timing of video & social media posts – ensuring maximum impact.
  • Video Preparation – You won’t hold responsibility for creating video content, but you’ll be very hands-on with video preparation. This includes checking the quality of the content and fully optimising for the web by writing excellent video titles, descriptions and tags.
  • Community Engagement – YouTube community management will be a large part of this role. You’ll get to know the kinds of people who watch our channel, passing good ideas for new video content back to the video team and monitoring community activity for added value.
  • Video Rejuvenation – We’ve been creating video content for a number of years so there is a lot of old video content which you can breathe new life into and re-use to help with your marketing campaigns!
  • Video Analytics – The ideal candidate will show a keen interest in using YouTube analytics to understand what does and doesn’t work when it comes to video. With time, you’ll spot trends and opportunities for future growth.

Desired Skills & Qualities

  • Creative writing to entice viewers with great video titles and descriptions
  • Meticulous attention to detail and organised down to a ‘T’
  • Easy to get along with, with a can-do attitude
  • Awareness of key social media platforms
  • A keen interest in data or analytics

With these qualities, you’ll fast become a familiar face in the business and a vital conduit between the web team and video team.

Life in the Role

As mentioned, the role is heavily focused on key video marketing activities. There will be enough flexibility for the right individual to bring their own creative ideas to the table too!

Whilst we’d like you to be creative in-part, the onus here is for you to become a key part of the video marketing team and ultimately to deliver insights based upon what works and what doesn’t when it comes to video.

The position will be predominantly based in our web marketing office, but you’ll also spend part of your week working alongside the video production team at the Andertons store. The ability to quickly build trust and relationships across the business will be imperative to the success of this individual.

The Interview Process

Please note that we will be conducting a two-part interview for this role. Alongside the traditional face-to-face interview, there will be a short practical test to let you show off your writing and marketing skills.

 

Extra Information

  • Contract Type: Full Time
  • Working Hours: Flexible - Monday to Friday
  • Salary: £18,000
  • Job Location: Andertons Digital Office, Guildford
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